Many books and movies profile the weight lifting culture in America. Movies like Pumping Iron have taken a look behind the scenes of the weightlifting movement. There have always been muscular men throughout history. There was never a formal weightlifting regime and men tended to gain muscle through lifting heavy weights during labor. The first popular bodybuilder was Steve Reeves. He became famous during the 1950s and went on to star in movies. The muscle movement was quiet for a few years and then picked up again with the popularity of Arnold Schwarzenegger. Since then there has been no looking back and bodybuilding has really taken off in recent years.
Muscles on women used to be frowned upon but now there are many women who lift weights. There are women who have developed as much muscle mass as men. Weightlifting has turned into an exact science and modern supplements like raspberry ketones extract from Creative Bioscience allow bodybuilders to chisel their physique to perfection. The equipment is now designed with ergonomic principles in mind. Bodybuilders take supplements at precise intervals, and lift weights several times a day. Meals are eaten 7-8 times a day to encourage optimum fat burning. Bodybuilders undergo strict regimes and are totally focused and disciplined.
Well known weightlifters have lucrative endorsement deals to promote nutritional supplements. Contests like the Mr. Olympia award huge prizes to the winners. Bodybuilding is a lifestyle for many people not just a hobby. Venice, California, is famous as the muscle capital of North America because so many bodybuilders congregate in this area. There are many gyms in this area that cater to the serious bodybuilder. Stores sell glossy muscle magazines that show the average person how the bodybuilding stars have built their immense muscles. The weightlifting industry has become big business and there is a lot of money to be made.